How I led it
One voice across many product lines.
I led the project across a team of content designers, each embedded in different Lark features. My job was to gather their feature-level knowledge, lead the discussions, and make the final decisions so the system worked across the product while still feeling consistent.
That meant many rounds of discussion with designers, product managers, researchers, engineers, and localization teams. Product behavior, deployment constraints, and cultural references all shaped the language—not only what sounded best in English.
Content designProductDesignResearchEngineeringLocalization